Retail Media Upfronts

2023 has been “the year of retail media", but with every new buzzword comes new opportunities - and new misconceptions. In this session, hear from Paul Hackwell, Head of FMCG Industry Vertical at Amazon Ads, and Sophie Maxwell, Pureplay Lead at SC Johnson, on retail media’s untapped potential, and how marketers can seize the moment to grow their business and their brand.

The term ‘retail media’ is seemingly everywhere at the moment, hailed as the answer to brand and retailers dreams. But what is the reality of the situation? What needs to be considered when building a retail media network (RMN)? What needs to be considered when using an RMN? And can brands and retailers centre c-suite expectations about what it brings to business for success? Hear from those who are navigating the Retail Media journey; the opportunities, the strategies that deliver, and some of the new pitfalls to avoid in the new world of omnichannel path to purchase.

Retail media might be a relatively recent phrase, but Tesco has been shaping it for decades. Today we will help you think about its potential throughout millions of customer journeys across the UK and how the Clubcard continues to power true value for customers, brands and agencies in creating a truly full-funnel experience.

Customer understanding based on 1st party data is at the heart of any successful retail media programme. Join Nectar360 and guests as we discuss how you balance customer expectations, a wealth of data and the growing demands on retail media programmes. We’ll talk about the evolution of retail media and how the flywheel must always start with the customer. You will leave the session understanding the roles: retailers, brands, technology partners and agencies play in turning insight into a full-funnel experience.

A glimpse into how a playful approach and talking to customers in the right tone of voice drives impact and results. ASOS Media Group explains how storytelling and applying a fashion lens helps brands distinguish themselves and venture into new and exciting territory. An electric combination of how inspiring creative sparks interest when served up to the right customer.