The industry successor to IASH, the DTSG is an independent audit of trading practices that suppliers offering extended network traffic beyond single-source premium destinations can sign up to, offered by JICWEBS (the Joint Industry Committee for Web Standards). Suppliers agree to follow the DTSG UK Good Practice Principles and be audited regularly to ensure they are offering brand-safe environments for brands to appear against.
Jargon Buster
Digital Trading Standards Group (DTSG)
Direct billing API
A direct billing API can be used to customise a purchase process that does not require the user to leave where they are.
Discrepancy
The difference in campaign reporting numbers for key measurements such as impressions and clicks between multiple adservers.
Display advertising
Display advertising is a type of online advertising on web sites. It includes many different formats and contains items such as text, images, video, audio and comes in several physical format sizes.
Domain name
The unique name of an internet site eg. http://www.iabuk.com
Double opt-in
A double opt-in requires the user to opt-in twice to a particular line service, prior to the service provider engaging with the user.
Dwell time
The amount of a time a user spends on a piece of content on a website. This could include reading an article, watching a video or looking at advertising.
Dwell time
DOOH
The length of time an individual is in a Screen Exposure Zone which is a location from which the screen is visible and, if appropriate, audible. (Source: MRC Digital Place-Based Audience Measurement Standards Version 1)
Dynamic Ad Insertion (DAI)
A technology that allows for ads to be inserted into content in real-time. This enables more targeted and relevant ads to be served based on user data.
IAB UK Chatbot
