Jargon Buster

A technique that tracks where a user’s eyes are looking. Eye tracking allows developers to optimize the performance of AR/VR experiences by focusing system resources on where the user is looking. Understanding eye movements could also help mitigate motion sickness during VR experiences.

A technique where you give an AI a few examples of the task you want it to do, so it can learn the pattern and apply it to new inputs. This helps guide the model’s output without retraining it. 
 
A marketer provides three examples of strong ad headlines and then asks the AI to create new ones in the same style. 

This helps advertisers get more relevant and consistent outputs like ad copy or campaign ideas, quickly and without technical setup. 

For more prompting techniques, see zero-shot prompting and chain-of-thought prompting.

The FCA regulates the financial services industry in the UK. Included n the FCA's remit is regulation of financial product marketing. The FCA have produced guidance on financial promotions in general, and also on social media. The guidance covers character limitations, the use of images, non-intended recipients and consumers forwarding or sharing communications. 

The process of taking a pre-trained AI model and training it further on specific data so it performs better at a particular task. Instead of building a model from scratch, you adjust an existing one to make it more accurate or better suited to your needs. 
 
A brand fine-tunes an AI model using its past campaigns and tone of voice so it can generate ad copy that matches its style. This helps advertisers customise AI outputs to improve relevance, consistency, and performance.

Data acquired by an organisation as a result of an individual's interaction with the organisation either online on their website or mobile app or connected device or offline in their physical locations or by mail or phone.

The measurement of an advertising campaign’s influence on physical visitation to a specified location. This enables advertisers to understand the drivers of in-store visitation.

A large AI model trained on a very broad amount of data so it can be adapted to many different tasks. Instead of being built for one specific job, it learns general patterns in language, images, or other data, and can then be used or fine-tuned for a wide range of applications. 
 
A foundation model can be used to write text, answer questions, summarise documents, or generate creative content, depending on how it is prompted or adapted.

The physical housing of an advertising display. A frame may show a single static image, a series of images with a scrolling mechanism, or it may have a digital screen capable of exhibiting many individual adverts. Each separate advertising image is called a FACE.

Free Ad-supported Streaming TV (FAST) Services & Channels FAST channels allow viewers to stream live TV content without paying for a subscription. FAST channels stream ‘linear’ content since it is watched on a pre-determined schedule. An example of these channels include Rakuten TV, Samsung TV or Pluto TV, which stream a combination of TV and digital video programming that customers would usually have to pay to watch on TV.