Jargon Buster

A set of rules established for making a calculation. Online, algorithms are commonly used to determine the listings shown via search engines and for automated methods of ad trading and delivery.  

When a creator grants a brand permission for paid media amplification via their owned social channel

The words forming a text-based hyperlink in web content. In terms of best practice for user experience and for search engine optimisation (SEO), the anchor text should accurately reflect the content users will find if they click on the hyperlink.   

One of the world’s most widely used mobile operating systems smartphone platforms developed and run by Google. Android is optimised for mobile touchscreens and tablets. 

In the past, software was frequently stored on a physical medium and uploaded directly to specific machines. Instead, computer services and software can be hosted by a given vendor, or ASP, and accessed by clients via the internet. 

Software solutions that allow PCs, smartphones and tablets to perform useful functions beyond the running of the computing device itself. 

AI in digital advertising is the use of learning algorithms that adapt user feedback into improving the overall ad experience without the need for further human involvement beyond setting the restrictions of the original algorithm.

Artificial intelligence (AI) in digital advertising refers to the use of machine learning algorithms and data analytics to automate, optimise, and personalise ad campaigns. AI enhances targeting, predicts consumer behaviour, manages budgets, and delivers relevant content, ultimately improving campaign efficiency, engagement, and return on investment (ROI) for advertisers.

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. It applies the Advertising Codes, which are written by the Committee of Advertising Practice (CAP) for non-broadcast media including online, and the Broadcast Committee of Advertising Practice (BCAP) for broadcast media. The ASA's remit includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.