Jargon Buster

Unique visitors refers to the number of distinct individuals requesting pages from a website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.

CTV video ad spending committed in advance.

An initial sum of money paid before the acquisition of a video game. May also include other preliminary costs.

The channels/platforms and duration of time that content can be used for 

An anonymous person who uses a web browser to access web content.

Online content created by website users rather than media owners or publishers - either through reviews, blogging, podcasting or posting comments, pictures or video clips. 

VAST or ‘Video Ad-Serving Template’ provides a common ad response format for video players that enables video ads to be served on all compliant video players. This means that advertisers don’t need to integrate lots of different ad tags to be able to serve their video across multiple publishers. For more information about VAST see here.

Verticals are a subset of contextual and are used to group and categorise content that is contextually relevant to the same topic. The IAB Content Taxonomy provides a list of verticals that are widely accepted across the industry. 

The informal categorisation of the resources used to develop, publish and distribute a video game.