Jargon Buster

The ability to access premium content through any device with the ability to connect to the Internet. OTT is often marketed as TV Anywhere / TV Everywhere and offers subscribers the ability to watch programming on any device they own.

Over-the-top media service encompasses all linear TV or video-on-demand (VOD), including advertising supported video-on-demand (AVOD), broadcaster video-on-demand (BVOD), and streaming content providers (such as Netflix, Amazon Prime, PlutoTV, etc.). These content providers distribute directly to viewers via the internet - bypassing the cable, broadcast or satellite platforms. OTT includes all devices (mobile, desktop, consoles) and environments (apps, web) and is not exclusive to connected TV (CTV).

A unit of measurement that tracks the number of times a user loads a particular page.

Putting media spend behind top-performing assets

See pay-per-click (PPC). 

The payment method used on search engines to enable adverts to appear under keyword searches. 

A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.

A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.

An e-commerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.