Jargon Buster

A form of rich media advertising which allows a TV-like experience on the web. It is fully pre-cached before playing. See also Rich Media, Cache.

An advertising technology platform which represents the suppliers of online ads (publishers). SSPs give publishers the ability to increase their website advertising revenues by engaging with multiple demand-side channels (Ad Networks, Ad Exchanges and DSP’s) through a single vendor. 

This is a broad term and, in a business context, refers to an industry or business’ ability to prevent the depletion of natural or physical resources so that they will remain available for the long-term. Sustainability is often broken down into three key areas: economic, environmental and social.

Higher tier creators may also be referred to as ‘talent’ and are usually represented by an agency

Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition. Expanded targets include purchasing, behavioural, and audience segmentations.

A specific group that an advertiser seeks to reach with its campaign. Target audience is defined by a certain attribute or set of attributes (e.g. Women aged 18-24, Sports Car Lovers, Shoppers In-market for a New car).

Various criteria to make the delivery of an advertisement more precise (age, geographical location or behavioural cues etc.)

A static appended text attached to an advertisement.

The Department for Science, Innovation and Technology (DSIT) is a UK government department established in February 2023. It focuses on enhancing the UK's position in science and technology by fostering innovation, supporting research and development, and overseeing digital transformation across various sectors. DSIT aims to drive economic growth, create jobs, and improve public services through technological advancements