Jargon Buster

The amount of time the advertiser has to play their creative in.

A set of ad specifications for standard image or animated in-page ad units that establish a framework for advertising inventory and webpage design.

Measure used to gauge the effectiveness of a site in retaining its users. Usually measured by the duration of the visit.

Audio content delivered over the internet in real-time. Examples include music streaming services like Spotify and Apple Music, as well as live radio broadcasts.

Compressed audio/video which plays and downloads at the same time. The user does not have to wait for the whole file to download before it starts playing.

Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curb side to impact vehicular traffic.

A business model in gaming that applies subscription fees to access the game.

A video content service for which the user pays a subscription in order to access content e.g. Netflix, Amazon Prime, Britbox etc.

A form of rich media advertising which allows a TV-like experience on the web. It is fully pre-cached before playing. See also Rich Media, Cache.