Jargon Buster

Enables a consumer to load AR experiences directly from the web on their browser. WebAR minimizes friction that a consumer may experience when trying to view AR content. This is not the standard today for AR content delivery but is being experimented with in the industry.

Enables a consumer to load VR experiences directly from the web on their browser. WebVR minimises friction that a consumer may experience when trying to view VR content. This is not the standard today but is being experimented with in the industry.

A list of email addresses which an email-blocking programme (spam filter) will allow messages to be received from, or a list of websites that an advertiser will permit their ads to be placed on.

AI models and techniques that provide human-understandable explanations of their decisions, enhancing transparency and trust.

A popular deep learning model for real-time object detection that can identify multiple objects in images or video.

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Data that consumers voluntarily share with brands, such as preferences and feedback, which AI can analyse to deliver highly personalised ads.