Index Exchanges latest guide lays out the five top ad tech trends to consider to fire up your 2024 planning
2024 is poised to be a pivotal one for ad tech, marked by increased collaboration, disruption, and innovation across the industry. As the impending death of the third-party cookie looms, the industry is gearing up for transformative changes. Underpinning all of this change, we’ll see a greater focus on driving value, boosting efficiency, and improving sustainability.
Here are the five top ad tech trends to consider as you plan for 2024.
- The industry will redefine value throughout the supply chain.
- Widespread adoption of industry standards will unlock scale and innovation.
- Programmatic will continue to accelerate streaming TV advertising.
- Third-party cookie depreciation will transform addressability in advertising.
- Sustainability and DE&I initiatives will drive real change across the ad industry.
Read more here.
Posted on: Thursday 4 January 2024
