Among the notable interviews conducted by ID5 was a conversation with Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop. Kristina shared her perspectives on the evolving landscape of digital marketing and data solutions
ID5's video series delves into key questions shaping the future of the industry, offering viewers a chance to hear directly from the experts who are navigating these changes. Some of the pressing topics addressed include:
- Were our experts expecting Google’s most recent cookie deprecation delay in Chrome?
- What do they think addressability will look like in 2025?
- What other channels do they believe would benefit from a better addressability system?
Through these interviews, ID5 got up-close and personal, learning more about our industry leaders’ journeys at Cannes Lions over the years. Kristina Prokop, with her extensive experience and insights, provided a compelling narrative on the strategies and innovations that are driving the industry forward. This series not only highlights the challenges and opportunities in the current digital marketing landscape but also underscores the importance of events like Cannes Lions in fostering meaningful discussions and collaborations.
Posted on: Tuesday 6 August 2024
