Influencer Economy: The new era of Business Intelligence

On October 31st, Primetag, the global leader in influencer marketing analytics and ROI measurement, will bring its acclaimed Influencer Economy event series to the UK for the first time.

This edition will explore the dynamic evolution of influencer marketing—tracing its journey from the rise of content creators as key brand partners to the growing importance of data-driven metrics and performance measurement. Now, we enter a new era: the era of business intelligence.

Joining us will be prominent industry leaders such as Isabella Rogers, Global Director at Charlotte Tilbury, Natalia Cortazar, Founder of The Good Egg, Scott Guthrie, Director General at the Influencer Marketing Trade Body, along with other influential voices shaping the future of the industry.

The event will focus on how artificial intelligence and advanced analytics are revolutionizing influencer marketing, turning it into an even more strategic and impactful driver of brand growth. We'll also take a forward look at the future of the creator economy, envisioning a collaborative ecosystem where creators play a central role in fostering innovation and fueling business success.