Blis' latest e-guide unveils how grocery shoppers are buying across the UK to help marketers understand consumers’ preferences and motivations
Understanding today's grocery shoppers is no easy task. With brand loyalty under threat, it can be difficult to know what's influencing their purchase decisions.
Our new e-guide, 'The UK grocery list: how to reach shoppers when saving money is the essential item', reveals what's driving grocery shoppers across the UK and what you need to bear in mind to get the best deal for your advertising campaigns.
It gives a comprehensive understanding of:
- who are today’s grocery shoppers: their habits and how they shop, including the rise of own-label, online, and super-fast delivery
- how inflation is impacting their behaviours: how much they spend and what they value the most
- practical tips to show how you're supporting consumers during challenging times, helping you to increase awareness, build loyalty and gain market share
The new e-guide is based on a B2C survey commissioned by Blis to understand consumer behaviours across the UK. Blis also included its own proprietary data to help the industry move forward through ID-less solutions to deliver omnichannel campaigns with a single, unified audience. The e-guide is available for download here.
Posted on: Wednesday 12 July 2023
