IAB UK Member Vault

Insight, opinion and events from IAB UK members

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A view of the back of a woman gaming with desktop monitors in front of her.
Activision Blizzard Media
blog

Why gaming fans are advertising’s most loyal audience

Female Video gamer
Cint
Research Study & Guide

Game on: Tracking the value of in-game advertising

A young man plays games on his phone.
Activision Blizzard Media
blog

From First Step to First Win: How in-house creative studios can guide brands into gaming

Two men looking at a phone screen
Activision Blizzard Media
blog

Designing for impact: What 200+ mobile in-game campaigns reveal about creative

A woman happily gaming on her smartphone.
Activision Blizzard Media
blog

Gaming on their terms: How player behaviour shapes smarter media strategies

A woman happily gaming on her smartphone.
Activision Blizzard Media
blog

How to align your ad strategy with gaming’s cross-platform audience

Gaming
Overwolf Ads
blog

The brand opportunity of gaming, premium attention & bottom-of-funnel metrics

Gaming
Captify
Research Study & Guide

Unlocking Gaming: The lowdown on consumer search behaviour and the future of play

A woman playing on her phone while shopping.
Activision Blizzard Media
blog

Capturing focus, driving results: Why gaming matters more than ever

Teenagers in a library with laptops and tablets
Ipsos
Research Study & Guide

The online lives of 15-24s

Mobile user acquisition on console devices.
adWMG
Research Study & Guide

How adWMG connects Xbox/Playstation inventory and mobile app installs

A man gaming
adWMG
blog

How to programmatically acquire users for PC game publishers