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A woman happily gaming on her smartphone.

Activision Blizzard Media

blog

Defining ‘premium’ in mobile gaming: What it means for advertisers

Defining ‘premium’ in mobile gaming: What it means for advertisers

Someone using a mobile phone

Azerion

Research Study & Guide

Amplify: Planning for attention

Amplify: Planning for attention

A mum and her son gaming on console together

Activision Blizzard Media

blog

'Mom gamers': A high-impact audience marketers can’t afford to ignore

'Mom gamers': A high-impact audience marketers can’t afford to ignore

People gaming

iion

blog

Closing the gap: Aligning ad spend with gaming’s growing audience

Closing the gap: Aligning ad spend with gaming’s growing audience

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SBS

blog

Looking forward to 2025: My 3 predictions

Looking forward to 2025: My 3 predictions

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iion

blog

From Play to Purpose: Transforming gaming into an educational ad powerhouse

From Play to Purpose: Transforming gaming into an educational ad powerhouse

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Activision Blizzard Media

blog

Who is a gamer? Redefining a thriving, evolving identity for brands

Who is a gamer? Redefining a thriving, evolving identity for brands

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Activision Blizzard Media

blog

How gaming fandom amplifies brand perception & loyalty

How gaming fandom amplifies brand perception & loyalty

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ID5

Research Study & Guide

The state of digital identity report 2024

The state of digital identity report 2024

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AdInMo

Research Study & Guide

A peek under the hood: What do game makers think about in-game advertising?

A peek under the hood: What do game makers think about in-game advertising?

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Anzu.io

Research Study & Guide

Gaming the future: How to make an impact with younger generations

Gaming the future: How to make an impact with younger generations

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Activision Blizzard Media

blog

How gaming is paving the way for immersive ad experiences

How gaming is paving the way for immersive ad experiences

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

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Welcome to Futurescape

Resources & tools

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Resources & tools

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

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Audio

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Creator marketing

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TV+

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Digital out-of-home

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Gaming

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More sector resources

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More sector resources

Futurescape
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Meet our members

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Our Board

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Our Board

Join the IAB

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Join the IAB

Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

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Engage 2025

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