IAB UK Member Vault

Insight, opinion and events from IAB UK members

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An extreme close up of a person's hands using an XBOX controller.
Activision Blizzard Media
blog

How gaming fandom amplifies brand perception & loyalty

human face overlaid with binary code
ID5
Research Study & Guide

The state of digital identity report 2024

Firefly photo showing mobile gaming with a fun game, gamer playing the video games
AdInMo
Research Study & Guide

A Peek Under the Hood: What do game makers think about in-game advertising?

2 in-game characters
Anzu.io
Research Study & Guide

Gaming the future: How to make an impact with younger generations

Two men wearing gaming headsets watch something on a smartphone.
Activision Blizzard Media
blog

How gaming is paving the way for immersive ad experiences

A group of people around a table
Anzu.io
blog

The Rise of Gaming in Advertising: Insights from industry leaders on growth, challenges & opportunities

A man and woman play console and handheld games together on a couch.
Activision Blizzard Media
blog

Why multiplatform players are more likely to embrace advertising

A young man plays games on his phone in the kitchen
Activision Blizzard Media
blog

Media Insights: Gamers vs. non-gamers

A woman playing a video game
iion
Research Study & Guide

Gaming audiences & advertising opportunities

Two women sit outside together playing on their smartphones.
Activision Blizzard Media
blog

Next-Gen Attention Measurement: Transforming mobile game advertising

Disney Mandalorian ad inside Nitro Nation gameplay
Anzu.io
blog

Inclusion of intrinsic in-game ads in the IAB’s creative guidelines is a watershed moment for the industry

A young man enjoying playing a game on their mobile phone, while listening to an audio ad
Audiomob
Research Study & Guide

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

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