Amazon to launch standalone music streaming subscription service

Amazon is aiming to compete with major music streaming services with the launch of its own in the coming months.


Amazon intends to launch a new standalone music streaming service within the next few months that should have far fewer limitations than the service currently offered to Prime subscribers.

Reuters has reported the introduction of this new service, which is expected to be a big player in the music streaming market, competing with the likes of Spotify, Google Play, SoundCloud and Deezer.

Due to existing hardware such as Echo, which Amazon has utilised to sell more than three million copies of its voice activation service since its US launch in June, analysts predict that this natural extension into music streaming will render success for the company.

According to the Drum, the launch of this new service is expected to take place before autumn 2016.

Related content

IAB UK responds to Government consultation on draft HFSS secondary legislation

Learn more
Woman listening to headphones

What audio ad opportunities are there in gaming?

Learn more
Podcast host

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

Learn more
""

Real Living 2021: Understanding Listeners

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon