Brits are voting Sainsbury's as their favourite Christmas ad
John Lewis comes out on top across the globe, but the UK has a different view.
Most of us probably think of John Lewis first when it comes to Christmas ads, as they've led the pack for years. However, YouTube has released a Christmas ad leaderboard, which shows that Sainsbury's is coming out on top among Brits.
There is still clearly love for #BusterTheBoxer though, with John Lewis coming in second in Britain and topping the global chart.
It's not just the big supermarkets that are ranking this year, with many other retailers stepping into the mix, such as Very.co.uk and Boots.
Kenyatte Nelson, Group Marketing Director at Shop Direct, said: "It’s fantastic to see our Very.co.uk Christmas advert riding high in the YouTube Christmas Ads Leaderboard. YouTube as always is a great partner in getting the content we create in front of the people we think it will resonate with, and we’re thrilled to see our Christmas ad getting such a great response."
Topics
Related content
COP26: How are digital platforms tackling climate change?
Learn moreYouTube Festival x Digital Upfronts: 4 things we learnt
Learn moreGoogle launches Youtube production studio in India
Learn moreYouTube: “Cultural moments and new stars … on a phenomenal scale”
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.