IAB Tech Lab’s REBOOT goes virtual for 2020
Posted on: Friday 04 September 2020 | IAB UK
Speakers at this year’s annual event include Facebook, Google, PubMatic, IndexExchange, TikTok and Verizon
With 2020 bringing many changes to all parts of our industry, REBOOT 2020 is focused on the opportunities this throws up. As Tech Lab put it: “For digital advertising the opportunity is to design a better blueprint for a stronger and more flexible framework to support the industry during our turbulent 2020 and beyond.”
This virtual event - running from 15-17 September - will bring together stakeholders from across the world to discuss the latest developments in ad tech. Sessions include Facebook on the shift towards a more privacy-centric digital ecosystem, TikTok, Double Verify and Publicis on how Tech Lab’s Content Taxonomy can promote brand suitability, and Google, Dentsu Aegis and SpotX on tackling ad fraud - particularly in the fast-growing Connected TV sector.
See the full agenda for the event and buy tickets here.
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Who are the IAB Tech Lab?
Headquartered in New York, IAB Tech Lab are an international trade body who produce global technical standards for the industryLearn more