Listening Britain Autumn - Podcasting

Posted on: Monday 16 December 2019 | IAB UK

9.4 million tune in to podcasts every week. The car is the most popular place to listen to them. What else don't you know about UK Podcasting? 

Share this

Podcasts are making up an ever increasing portion of the UK audio market, with 9.4 million people listening to over 65 million hours of podcasts every week. This compares with 29.6 million people listening to other forms of audio, including music, each week.

The car and the office are the most popular places to consume podcasts, with just under half (48%) choosing to listen to them on public transport, and just under a fifth (18%) tuning in during hours usually reserved for work and study. 

But what other key stats do we think are interesting?

  • ABC1 men aged between 35-54 form the largest demographic of podcast listeners

  • Smartphones are the most popular device for listening to podcasts with 68% of the total doing so

  • Podcasting is increasingly becoming a solo activity, with 91% of listeners choosing to listen alone

For a detailed breakdown of all of the figures, you can download the full deck or view all of our other research on 'Listening Britain' below. 

Written by

IAB UK

Share this

Related content

Stock

Guidance: Buying digital audio inventory when working with IAB Europe's TCF

We look at how to make your digital audio campaign effective when using IAB Europe's Transparency and Consent Framework

Learn more
podcast

IAB UK Connected | Season 2 Episode 6: 'Today in Focus', with The Guardian's Rachel Humphreys

Learn more
Stock

IAB UK Connected | Season 2 Episode 6: Getting travel back on the move, with Tripadvisor's Shibani Walia

Learn more
podcast

IAB UK Connected | Season 2 Episode 5: Battling logic and emotion in lockdown, with Sarah Christie

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.