Mazda promotes car safety with new immersive Facebook ad

Mazda is using a new immersive ad to encourage Facebook users not to use their mobile phones while driving.

The Japanese car manufacturer has adopted a full-page approach to get the message across as part of the brand's Distracted Driving campaign, which has been put together by BBR Saatchi & Saatchi.

It aims to warn motorists about the dangers of using their smartphone while driving - not just for calls, but browsing social media and messaging.

The ad uses a top-down view of a car, which skids out of control, crashes and appears to 'crack' the phone screen. 

The message 'Don't scroll and drive' then appears on the screen - warning drivers of the risk they pose to the car's occupants, other drivers or pedestrians if they are distracted by their mobile when behind the wheel.

Immersive ads have been used on Facebook since 2015, with Gatorade, Michael Kors and Mr Porter among the first brands to utilise the format.