Snapchat's youth appeal 'to make it popular with advertisers'

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Snapchat could outperform some web giants when it comes to popularity with advertisers, thanks to its appeal among the youth demographic.

According to new research from Ampere Analysis, over half (51 per cent) of Snapchat's video users are aged under 24 - substantially higher than Facebook or YouTube.

This appeal among the youth market could help the app bring in as much as $3 billion (£2.4 billion) in annual revenue by 2019, the Guardian reports.

This would put Snapchat ahead of established media brands such as AOL and Yahoo when it comes to popularity among advertisers, and create a third player in a market largely dominated by Facebook and Google.

Principal analyst for eMarketer Cathy Boyle said growth of Snaphat would give advertisers another option when it comes to considering where to invest their ad spend.

"If there can be a third or fourth player, they are interested in spreading the wealth," she observed.