Stay Engaged Session 5: 'Purpose, in a Time of Crisis' with Good-Loop
Posted on: Wednesday 20 May 2020 | IAB UK
Share this
In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, find out how Good-Loop is helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes.
Related content
IAB UK Connected | Season 2 Episode 6: 'Today in Focus', with The Guardian's Rachel Humphreys
Learn more
IAB UK Connected | Season 2 Episode 6: Getting travel back on the move, with Tripadvisor's Shibani Walia
Learn more
Brands’ handling of the COVID-19 pandemic will impact buying habits
79% of people say that they are more likely to buy from companies that have responded well to the crisis, with supermarkets top of the bill
Learn more