Vita Liberata

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From our Irish base we created the world's first odourless tan in 2007 and our unique Odour Remove ™ technology is now present throughout the collection. In 2011, we became the first completely non-toxic tanning brand free from parabens, perfume, alcohol and all chemicals of concern. We are the self tanner of choice for the world's top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.


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Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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