The Data Deal: How data driven digital advertising benefits UK citizens


This report, sponsored by Audience Science, Captify and Sizmek, outlines the direct and indirect benefits of digital advertising to UK Citizens online. It further outlines a series of recommendations for policy makers. 

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Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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