IAB UK responds to CMA call for information

IAB UK

Our response includes likely future developments in the industry, the impact of COVID-19 and the need for continued industry wide engagement

Following the publication of the CMA Market Study into online platforms and digital advertising, the Digital Markets Taskforce (led by the CMA) is developing advice for the Government on how to design and implement new pro-competition measures practice. The Taskforce issued a call for information in July and IAB UK has submitted a response covering:

  • some of the future developments we expect to see in the market

  • the impact of COVID-10 on the UK digital ad industry

  • the need for continuing industry engagement as this work is taken forward, and the consideration of industry-led approaches to meet objectives. 

DOWNLOAD OUR SUBMISSION HERE

Written by

IAB UK

Topics

Self regulation
Consultation responses
CMA

Related content

IAB member at an event

IAB UK responds to CAP’s consultation on ‘less healthy food & drink’

Q4 2023: Update from CMA & Google on Privacy Sandbox

Two individuals attentively observing a talk.

Google to test new cross-site tracking feature on Chrome

Two women in conversation

Q3 2023: Update from CMA & Google on Privacy Sandbox

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more