Updates to the Gold Standard for 2025
We’ve expanded the scope of the Gold Standard to include Retail Media and CTV, plus introduced a new sustainability pillar to help reduce carbon emissions in the supply chain
How to become Gold Standard certified
The Gold Standard is open to IAB UK members who buy and sell digital media. The certification process has been audited by ABC, an independent third-party, to ensure it is both robust and effective, and will be audited again every 12 months.
You can register your company in less than two minutes, then we’ll contact you to confirm eligibility and take further details. Register now or find out more about getting certified.
Who is certified?
Nearly 100 IAB UK members across the supply chain are Gold Standard certified, spanning platforms, agency groups, media owners and ad tech.
See how many of your downstream partners are certified or find out where certified companies sit across the digital landscape with our handy chart.
"A big focus for the ASA is working closely with companies in the digital advertising supply chain to enhance our regulation and to help us to secure responsible advertising online. The IAB Gold Standard complements that work and is an important initiative in driving transparency, safety and, ultimately, increasing consumer trust in online ads."
- Guy Parker, Chief Executive, Advertising Standards Authority
Gold Standard Advertiser Supporters
While brands can’t become Gold Standard certified, we have a cohort of advertiser supporters that pledge to work with Gold Standard certified digital ad suppliers wherever possible
Latest Gold Standard News
Gold Standard changes for 2025
Find out more about the latest scope expansion to the Gold Standard to include Retail Media and CTV as well as a new sustainability pillar
Learn more
The Gold Standard is part of the OAT Action Plan
Our Head of Policy & Regulatory Affairs explains more about the Online Advertising Taskforce's Action Plan and how the Gold Standard fits into it
Learn more
New ad campaign urges advertisers to demand the Gold Standard
IAB UK has launched its first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the GS
Learn moreAn introduction to the Online Advertising Taskforce
FAQs on Gold Standard
From what it means to be Gold Standard certified to the registration process, we’ve compiled some essential FAQs to get you kick-started on your journey.
Appeals and complaints
If you have concern over non-compliance or would like to seek rebuttal over allegations of non-compliance, please email [email protected]
