IAB Realview - A focus on the low value category

The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries.

A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from the low value category and the role that devices play in their daily lives, both in and out of the home.