Listening Britain Infographic Autumn 2018
Using the latest RAJAR MIDAS research for Autumn 2018, the IAB took a deep dive into the UK's digital audio audience.
Using the latest RAJAR MIDAS research for Autumn 2018, the IAB took a deep dive into the UK's digital audio audience.
The results revealed that:
-
In total, 25.8 million people in the UK listen to online audio, 47.1% of the 15+ population
-
People spend 12.6 hours a week on average listening to digital audio, increasing to 14.9 hours on average for 15-24 year olds
-
17% of people who listen to digital audio listen exclusively online. This increases to 30% of 15-24 year olds.
Topics
Related content
IAB UK responds to Government consultation on draft HFSS secondary legislation
Learn moreWhat audio ad opportunities are there in gaming?
Learn moreThe Podcast Show 2022: “Spoken word is having a huge renaissance”
Learn moreIAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade