Listening Britain Infographic Autumn 2018
Posted on: Thursday 15 November 2018
Using the latest RAJAR MIDAS research for Autumn 2018, the IAB took a deep dive into the UK's digital audio audience.
Share this
Using the latest RAJAR MIDAS research for Autumn 2018, the IAB took a deep dive into the UK's digital audio audience.
The results revealed that:
-
In total, 25.8 million people in the UK listen to online audio, 47.1% of the 15+ population
-
People spend 12.6 hours a week on average listening to digital audio, increasing to 14.9 hours on average for 15-24 year olds
-
17% of people who listen to digital audio listen exclusively online. This increases to 30% of 15-24 year olds.
Share this
Topics
Related content
Global announces launch of DAX across outdoor and audio
Learn more
Wired for Sound: the Audio Session
The Wired for Sound session was during the 5th round of Nonference sessions and was carried out by the IAB
Learn more