Member Research: Advertising, first to suffer, first to recover.

Posted on: Tuesday 01 January 2013 | IAB UK and Spotify

IAB UK and Spotify team up to show how advertising and the wider economy are linked. 

Share this

Below you can read the full report which draws from the IAB / PWC ad spend study. It seeks to prove the causal link between advertising and the wider economy, even saying that advertising has a closer link to investment and consumption that GDP. 

Written by

IAB UK and Spotify

Share this

Related content

Tim Lawrence

It’s beginning to look alot like iXmas!

iCrossing look ahead to how the trends created by the pandemic could carry through to the Christmas season

Learn more
Guide to Digital Innovation

Scommerce: The Redefinition of Retail

Following on from her contribution to the 2018 Guide to Digital Innovation, TRIBE’s Lisa Targett explores how the evolution of Scommerce is redefining...

Learn more
Guide to Digital Innovation

5G will accelerate the transition to a more digitised lifestyle

With the 5G roll-out well underway in the UK, Verizon Media’s Kristiana Carlet explores the opportunities this presents for brands and how it will...

Learn more

Q&A: What does an HFSS online ad ban mean?

From what food and drink is caught by the ban to how it could impact you, we answer some of the most pressing HFSS-related questions

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.