Member Research: Advertising, first to suffer, first to recover.
IAB UK and Spotify
IAB UK and Spotify team up to show how advertising and the wider economy are linked.
Below you can read the full report which draws from the IAB / PWC ad spend study. It seeks to prove the causal link between advertising and the wider economy, even saying that advertising has a closer link to investment and consumption that GDP.
Written by
IAB UK and Spotify
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