MEMBER RESEARCH: Weve's Primary Entertainment Research 2016
Weve
Weve’s primary research looks into the underlying shifts that are occurring in the entertainment market.
With the explosion of digital content across film, TV, music and gaming, consumers’ attitudes have changed alongside it. The impact of streaming is being felt: digital content is in fact cannibalising analogue forms and the idea of ownership of content doesn’t matter to people anymore.
Research objectives: To help inform and plan higher quality advertising campaigns by understanding the latest consumer attitudes and trends within the film, gaming, television and music industries.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Related content
Debate & diversity are both essential to make the ad industry better
Learn more
Quick Q&A - Brand Safety
Learn more
IAB UK bids farewell to flagship Mobile Engage event
Learn more
Digital Adspend
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
IAB UK Chatbot
