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IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
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Case Studies

We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.

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Geo-targeting stock image

Analytics Partners

Global brand taps into search success using geo-level experiments

Sector

FMCG

Objective

Sales

Global brand taps into search success using geo-level experiments

stock image

Grey Goose

Grey Goose tunes into increased viewability via CTV

Sector

FMCG

Objective

Awareness

Grey Goose tunes into increased viewability via CTV

Automotive

Neo@Ogilvy UK

Data-led optimisation accelerates ROI for automotive brand

Sector

Automotive

Data-led optimisation accelerates ROI for automotive brand

Bose

Bose

Bose amps up sales with location-based mobile campaign

Sector

Retail

Objective

Footfall, Sales

Bose amps up sales with location-based mobile campaign

Electric Car

Manning Gottlieb OMD

Electric car plugs into new audience by optimising digital

Sector

Automotive

Objective

Web Traffic, Awareness, Sales

Electric car plugs into new audience by optimising digital

Leading car manufacturer

PHD

Leading car manufacturer drives service bookings with auto optimisation

Sector

Automotive

Leading car manufacturer drives service bookings with auto optimisation

Direct Line Group

Direct Line Group

Direct Line Group calls on data to unlock hidden value

Sector

Insurance

Objective

Sales

Direct Line Group calls on data to unlock hidden value

English Heritage

English Heritage

English Heritage cooks up recipe for success with YouTube

Sector

Charities

Objective

Awareness, Consideration, Sales

English Heritage cooks up recipe for success with YouTube

Eurostar listing page

Eurostar

Eurostar speeds ahead with dynamic search campaign

Sector

Travel

Objective

Awareness, Consideration, Sales

Eurostar speeds ahead with dynamic search campaign

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

Back
Environmental Sustainability FAQs

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

Back
Case studies

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

Back
Guide to Digital Innovation

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Industry sectors

Back
Industry sectors

Audio

Back
Audio

Creator marketing

Back
Creator marketing

CTV

Back
CTV

Digital out-of-home

Back
Digital out-of-home

Gaming

Back
Gaming

Retail media

Back
Retail media

More sector resources

Back
More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Engage

Back
Engage

Online training

Join the IAB Log in

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