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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

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Publicis Media

23/23 questions answered

Download all Publicis Media answers

Section 1 - About your company

Company name

Publicis Media Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Zsofia Hrubi Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been approved by the SBTi and re-assessed in 2022, with a Near-Term target by 2030 and a Long-Term target reaching Net-Zero by 2040:
- 2030 Near-Term target: to reduce by 50%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – including a shift to 100% Renewable Energy by direct source before 2030 and become Carbon Neutral before 2030.
- 40 Long-Term & Net-Zero target: to reduce by 90%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – and to neutralize the remaining 10% of emissions using permanent carbon removals. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

In 2020, Publicis Groupe committed to a five-year multi-year project to offset its carbon emissions which includes:
- 90% of the Gandhi/Pawan program, by purchasing Voluntary Carbon Credits (VCCs) financing the deployment of wind farms in three regions: Gujarat, Karnataka, Maharashtra, with a strong social impact, around the education of children and economic empowerment of women. This project is aligned with the United Nations Sustainable Development Goals (SDGs) 7, 8 and 13;
- 10% of VCCs from the forestry project in Madre de Dios, Peru, protecting the primary forest and its biodiversity. This project is aligned with SDGs 8, 13 and 15. Copy answer

Amount of CO2E offset in 2022?

In 2022, the Groupe cancelled the equivalent of 24,105 TeqCO2 through VCCs. These reduction and offsetting actions enable Publicis Groupe to achieve carbon neutrality for scopes 1+2 in 2022 (as since 2020), in accordance with the requirements of the Paris Agreement. In 2022, Publicis Groupe included scope 3 emissions related to air transport as part of its business travel in its offset plan. Lastly, Publicis Groupe is also monitoring the development of the first forests in which it participated in 2008 in Cameroon, by financing the planting of 6,000 trees for the Sanaga Forest (Douala – Yaoundé). Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

In 2003, Publicis Groupe was the first communications company to join the United Nations Global Compact, with a focus on limiting environmental impacts. We since formalized our specific commitment to fight against climate change by signing the United Nations’ Caring for Climate initiative. The Groupe has voluntarily joined other initiatives such as the Carbon Disclosure Project (CDP), adopted TCFD Recommendations (Task Force on Climate-related Financial Disclosure). In 2015, Publicis Groupe signed the French Business Climate Pledge supporting the Paris Agreement and its 1.5° scenario.
Strategy:
In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been validated by the SBTi (Science Based Targets Initiative);
2030 Targets are:
- Reduction by 47% for the scopes 1 & 2
- Reduction by 14% for the scope 3
- Shift to 100% Renewable sources of energy
- Achieve Net Zero before 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Science Based Targets, Eco Vadis, 1. GRI standards (Global Reporting Initiative); this is the main structure followed by the Groupe since 2009, including its standards and indicators, as well as its ten principles (GRI 101). The 2022 reporting was prepared in accordance with GRI standards Copy answer

Training or engagement programmes for employees

- Ecologique – Employee Engagement Group
- Povide a way for our people to engage internally and externally to drive sustainability
- Sharing knowledge, building community and awareness-raising to promote sustainability initiatives
- Committed to creating a more sustainable future for all our people, clients and local communities
Additional training programme to be confirmed by 2024 Copy answer