A long, vertical, online advert usually found running down the side of a page in a fixed placement.
Jargon Buster
Skyscraper
Sniffer software
Identifies the settings and permissions of a user’s browser to determine compatibility with ad formats and serves an advert they will be able to see/fully interact with.
Social commerce
The sale of products or goods directly via social media platforms
Social media
Sites, applications and platforms that enable the sharing and generation of user content in real time and enable social networking. Facebook, Instagram & Twitter are examples of social media platforms.
Soft bounces
Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered.
Spam
Unsolicited junk mail.
Spatial data
Contextual Targeting
Spatial datasets describe a geographical area such as places, events, weather, etc.
Spider
Also known as a bot, robot or crawler. These are programmes used by a search engine to discover, download and index web content.
Standard ad units
A set of ad specifications for standard image or animated in-page ad units that establish a framework for advertising inventory and webpage design.