Jargon Buster

A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee

A measurable value that demonstrates how a company is performing against its key objectives.

The purchase of keywords (or ‘search terms’) by advertisers in search listings.

Children who have gained considerable followings with kid-oriented content

A large language model is a machine learning model that uses a huge amount of data to perform natural language processing tasks. LLMs can generate, translate, summarise, and predict text. They can also answer questions and perform other tasks. LLMs can automate tasks like content creation, personalise ads, and analyse customer data.

The LEAN Principles are an industry initiative to improve the overall quality of the consumer’s experience by focusing on Lighter creative, Encrypted ad calls, Ad Choices supported user feedback and Non-intrusive experiences that don’t rely on tactics such as auto-play or sound-enabled creative. The LEAN Principles are intended as guidance for all participants in the production of the digital advertising to follow, in order to address the core reasons for installing an ad blocker.

Percent difference in visitation rates between exposed audience and unexposed audience. Also known as “Incremental Lift”.

Our measure of audiences is a net estimation, incorporating eye-tracking studies to give a more realistic likelihood-to-see factor, rather than the opportunity to see (OTS) used by other media. See EYE-TRACKING.

The traditional system in which a viewer watches a scheduled TV programme when it's broadcast and on its original channel.