Jargon Buster

The practice of targeting audio ads to specific listener segments based on demographics, behavior, location, and other data points.

Content that can be streamed in real-time over the internet.

Sometimes referred to as Live 360, virtual reality live video (often 360 degree video) that can be viewed as the event or experience is actually happening through apps such as Facebook, YouTube and other compatible 360 players.

A range of services that are provided to mobile subscribers based on the geographical location of their handsets, e.g. local deals and sat nav.

Targeting an ad based on an understanding of the physical location the user is in.

Information that enables a mobile marketer to identify the specific location of a particular wireless device.

A VR experience that takes place outside the home—in a movie theater, mall, amusement park, etc. In location-based VR, a user is wearing a head mounted display and the location itself is designed in a way to heighten the experience further (i.e. if the user walks past a virtual air conditioner, they will feel cold air). One of the benefits of location-based VR is that it provides the user the opportunity to interact with other people. While these experiences have less scale, they can be a value add for advertisers in terms of additional foot traffic and word of mouth from visitors.

An advertisement or service through which an advertiser’s bricks and mortar location can be identified based on proximity of the consumer or their preferred location.

Targeting audiences that have some number of attributes in common with an audience of interest. For example, an advertiser may target “look-alikes” of past purchasers, i.e. folks who share demographic or behavioural characteristics of past purchasers, but have not themselves made a purchase.