Jargon Buster

A long, vertical, online advert usually found running down the side of a page in a fixed placement.

Identifies the settings and permissions of a user’s browser to determine compatibility with ad formats and serves an advert they will be able to see/fully interact with.

The sale of products or goods directly via social media platforms

Sites, applications and platforms that enable the sharing and generation of user content in real time and enable social networking. Facebook, Instagram & Twitter are examples of social media platforms.

Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered. 

Unsolicited junk mail.

Spatial datasets describe a geographical area such as places, events, weather, etc.

Also known as a bot, robot or crawler. These are programmes used by a search engine to discover, download and index web content.

A set of ad specifications for standard image or animated in-page ad units that establish a framework for advertising inventory and webpage design.