Jargon Buster

A rectangular online advert. MPU stands for  mid-page unit as it appears mid way down the page.

Digital advertising that works as part of the main content flow of a media owner’s site and, typically, provides audiences with a ‘content experience’. Native ad formats include content curation units, discovery and recommendation units. Content marketing methods, such as sponsorship or advertorial features, are also sometimes described as native advertising.

Natural (sometimes referred to as organic) search results are those which appear in a separate section (usually the main body of the page) to paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the search terms. 

Net zero requires emissions to be reduced to as close to zero as possible, with any residual emissions addressed through removal based measures where total reduction isn’t possible. The UK’s advertising industry is working to be net zero by 2030, led by Ad Net Zero.

Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.

Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.

The percentage of respondents who claimed to have noticed a screen.

Developed by leading industry associations to apply consumer-friendly standards to online behavioural advertising across the Internet, the self-regulatory program consists of seven principles that correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission in February 2009 that also address public education and industry accountability issues raised by the Commission. In Europe, the the OBA self-regulatory programme is administered by the European Interactive Digital Advertising Alliance (EDAA). 

The Oculus Rift is a virtual reality headset developed and manufactured by Oculus VR and owned by Facebook.