Jargon Buster

Net zero requires emissions to be reduced to as close to zero as possible, with any residual emissions addressed through removal based measures where total reduction isn’t possible. The UK’s advertising industry is working to be net zero by 2030, led by Ad Net Zero.

Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.

Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.

The percentage of respondents who claimed to have noticed a screen.

Developed by leading industry associations to apply consumer-friendly standards to online behavioural advertising across the Internet, the self-regulatory program consists of seven principles that correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission in February 2009 that also address public education and industry accountability issues raised by the Commission. In Europe, the the OBA self-regulatory programme is administered by the European Interactive Digital Advertising Alliance (EDAA). 

The Oculus Rift is a virtual reality headset developed and manufactured by Oculus VR and owned by Facebook. 

Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate

Off-site Retail Media refers to the use of retailer data to buy advertising sold on inventory outside of retailers online (web and app) shopping platforms. The inventory available with third-party partners (using retailer data) includes display, video, social, Connected TV (CTV) and Digital-Out-Of-Home (DOOH). Off- Site Retail Media sometimes requires the creative to be co-branded and sometimes contains direct links to the product on the retailer's website. Off-Site Retail Media can be bought and managed directly by retailers, or from other providers including agencies and platforms.

In relation to ‘straight ahead’ the OFFSET is the angle away from this path at which the poster is located. The OFFSET is an important factor in calculating the visibility of the frame.