Jargon Buster

Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate

Off-site Retail Media refers to the use of retailer data to buy advertising sold on inventory outside of retailers online (web and app) shopping platforms. The inventory available with third-party partners (using retailer data) includes display, video, social, Connected TV (CTV) and Digital-Out-Of-Home (DOOH). Off- Site Retail Media sometimes requires the creative to be co-branded and sometimes contains direct links to the product on the retailer's website. Off-Site Retail Media can be bought and managed directly by retailers, or from other providers including agencies and platforms.

In relation to ‘straight ahead’ the OFFSET is the angle away from this path at which the poster is located. The OFFSET is an important factor in calculating the visibility of the frame.

On-site Retail Media is advertising sold on the retailer’s own digital properties. This typically includes retailer websites and apps (e.g. Lidl, Ocado, ICA), or online consumer shopping marketplaces (e.g. bol.com, eBay and Amazon). On-Site Retail Media also includes the ability to optimise and measure campaigns as well as target specific inventory.

Formats include, but are not limited to, sponsored product ads, sponsored search results, display banners, email targeted coupons and video.

Search and sponsored product ads are generally bought on a biddable Cost-Per- Click (CPC) basis while some display and video executions can be bought on a Cost-Per-Mille (CPM). Fixed tenancy opportunities are also available.

Process of setup and configuration to bring an organization's data or processes into a well defined system e.g. a Data Clean Room.

The Online Advertising Taskforce is a government-led initiative under the Online Advertising Programme (OAP), aiming to tackle harmful online advertising through industry collaboration, improving evidence, enhancing standards and fostering non-legislative solutions.

The collection of data from a particular computer or device regarding web viewing behaviours over time and across non- affiliate web sites for the purpose of using such data to predict user preferences or interests in order to deliver advertising to that computer or device based on the preferences or interests inferred from such web viewing behaviours. Online Behavioural Advertising does not include the activities of first parties, ad delivery or ad reporting, or contextual advertising (i.e. advertising based on the content of the Web page being visited, a consumer’s current visit to a Web page, or a search query). Definition from page 10 of the Self-Regulatory Principles for Online Behavioral Advertising.

An online data provider is broad and includes a number of players and data types, such as companies like Experian (financial data), Nielsen (demographics and psychographic data) and OwnerIQ (purchase history). 

Online video advertising is any audiovisual advert watched over the internet. In its basic form, this could involve a TV ad run online, but increasingly, adverts are adapted or created specifically to suit the online environment. Video advertising can be placed before (pre-roll), during (mid-roll) and after (post-roll) video content - as well as 'outstream' in socical environments and on content sites.