Jargon Buster

Non-personal data (anonymous data)

Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.

 

Non-Personally Identifiable Information (Non-PII)

Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.

 

 

Notice

DOOH

The percentage of respondents who claimed to have noticed a screen.

 

OBA self-regulation

Developed by leading industry associations to apply consumer-friendly standards to online behavioural advertising across the Internet, the self-regulatory program consists of seven principles that correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission in February 2009 that also address public education and industry accountability issues raised by the Commission. In Europe, the the OBA self-regulatory programme is administered by the European Interactive Digital Advertising Alliance (EDAA). 

Oculus Rift

The Oculus Rift is a virtual reality headset developed and manufactured by Oculus VR and owned by Facebook. 

Ofcom (Office of Communications)

Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate

 

Off-Site Digital Retail Media

Retail Media

Off-site Retail Media refers to the use of retailer data to buy advertising sold on inventory outside of retailers online (web and app) shopping platforms. The inventory available with third-party partners (using retailer data) includes display, video, social, Connected TV (CTV) and Digital-Out-Of-Home (DOOH). Off- Site Retail Media sometimes requires the creative to be co-branded and sometimes contains direct links to the product on the retailer's website. Off-Site Retail Media can be bought and managed directly by retailers, or from other providers including agencies and platforms.

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OFFSET

DOOH

In relation to ‘straight ahead’ the OFFSET is the angle away from this path at which the poster is located. The OFFSET is an important factor in calculating the visibility of the frame.

On-Site Digital Retail Media

Retail Media

On-site Retail Media is advertising sold on the retailer’s own digital properties. This typically includes retailer websites and apps (e.g. Lidl, Ocado, ICA), or online consumer shopping marketplaces (e.g. bol.com, eBay and Amazon). On-Site Retail Media also includes the ability to optimise and measure campaigns as well as target specific inventory.

Formats include, but are not limited to, sponsored product ads, sponsored search results, display banners, email targeted coupons and video.

Search and sponsored product ads are generally bought on a biddable Cost-Per- Click (CPC) basis while some display and video executions can be bought on a Cost-Per-Mille (CPM). Fixed tenancy opportunities are also available.

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