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A young man enjoying playing a game on their mobile phone, while listening to an audio ad

Audiomob

Research Study & Guide

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Shopping bags

Mantis

blog

Why curation can unlock retail media

Why curation can unlock retail media

Venatus and GWI - A multi-market study into unlocking gaming communities.

Venatus

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Unlocking gaming communities: a path to success for advertisers and publishers

Unlocking gaming communities: a path to success for advertisers and publishers

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FreeWheel

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Content Discovery in a Multiscreen TV World

Content Discovery in a Multiscreen TV World

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Activision Blizzard Media

blog

Why mobile gaming unifies all types of game players

Why mobile gaming unifies all types of game players

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Index Exchange

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Taking a Stan: Eliminating MFA sites & fostering quality journalism

Taking a Stan: Eliminating MFA sites & fostering quality journalism

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Eyeota

blog

Perspective: A continued shift toward cookieless strategies

Perspective: A continued shift toward cookieless strategies

Hunter Terry, Head of CTV, Lotame

Lotame

blog

CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?

CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?

The Global Audience Data Landscape

Eyeota

podcast

The Global Audience Data Landscape

The Global Audience Data Landscape

How to Master Advertising in the Cookieless World

Eyeota

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How to Master Advertising in the Cookieless World eBook

How to Master Advertising in the Cookieless World eBook

mobile

i-media

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What do impending cookie changes mean for DOOH?

What do impending cookie changes mean for DOOH?

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Google

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Blazing a Trail in the New Data Frontier: Takeaways from a pioneering event

Blazing a Trail in the New Data Frontier: Takeaways from a pioneering event

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

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Resources & tools

Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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News

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Audio

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Digital out-of-home

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More sector resources

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More sector resources

IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

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Past events on-demand

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