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A peek under the hood: What do game makers think about in-game advertising?

A peek under the hood: What do game makers think about in-game advertising?

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The value of traditional news

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What is data enrichment?

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How gaming is paving the way for immersive ad experiences

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The Rise of Gaming in Advertising: Insights from industry leaders on growth, challenges & opportunities

The Rise of Gaming in Advertising: Insights from industry leaders on growth, challenges & opportunities

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Strategic audience planning to drive retail Christmas sales

Strategic audience planning to drive retail Christmas sales

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Eyeota

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How to target Black Friday & Cyber Monday audiences

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The Guardian: Shift Happens 2024

The Guardian: Shift Happens 2024

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AudioStack

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AI in the processing and creation of audio content

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Cookieless solutions

Back
Cookieless solutions

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

Back
Insight

Resources & tools

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Resources & tools

Why digital?

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Why digital?

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

The Evidence

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IAB Showcase for Change

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Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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News

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Gaming

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Gaming

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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Member Vault

IAB Communities

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IAB Communities

Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Leadership Summit 2025

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Leadership Summit 2025

Rewind Digital Upfronts 2024

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Rewind Digital Upfronts 2024

Past events

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Online training

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