IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Marketers’ outlook and perspectives for the year ahead
FreeWheel/AudienceXpress
Research Study & Guide

Streaming TV uncovered

Man's hands on a laptop keyboard
Lotame
blog

UK marketers face data challenges head-on with big boost to tech investment

Picture of different colour blocks grouped into piles
Index Exchange
blog

What is curation & how is it transforming programmatic advertising?

Audience engagement
Microsoft Advertising
podcast

Marketing Bites Podcast: How audience insights can give your ads a competitive edge

two people engaged in conversation
i-media
blog

The dawn of performance OOH

two people on a podcast
AudioStack
podcast

Creating audio-spots with artificial intelligence

An extreme close up of a person's hands using an XBOX controller.
Activision Blizzard Media
blog

How gaming fandom amplifies brand perception & loyalty

a woman jogging
Experian
blog

Reaching resolution-makers with addressable New Year’s audiences

human face overlaid with binary code
ID5
Research Study & Guide

The state of digital identity report 2024

mic
AudioStack
podcast

How AI creates entire radio programs

dual screen
Nexxen
Research Study & Guide

Dual screen action

A woman carrying shopping bags
Advertima Vision AG
blog

Transforming in-store retail media with real-time audience segmentation

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