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Attention: How to capture, maintain, and measure It

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The Hoxton, Holborn Street: 199-206 High Holborn, London, WC1V 7BD
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Free

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This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

Attention, decoded.

Aryel will be bringing together the foremost experts in Attention to delve into the latest strategies and insights for capturing it. The team will discuss how brands and agencies are working to maintain sustained attention on ads, and also tackle the crucial aspects of measuring it, including KPIs and best practices.

Event poster