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Tune in to UK consumers and marketers' attitudes towards connected TV in 2024 and discover the latest insights into the UK CTV advertising space, with Teads' new CTV Pulse report
Key findings from this report include:
- 21% of UK households have cancelled some of their streaming subscriptions and 11% switched to cheaper subscriptions due to price concerns
- 49% of marketers surveyed don't understand the key advantages of CTV
- CTV native ads on a smart TV home screen can help brands to reach 37% of UK streamers who opt for ad-free subscription plans and 30% of those who watch broadcasters' content online
- 35% of marketers say cost is the main drawback of CTV advertising
- 33% of UK consumers watch big sporting events at home via a CTV device
Download the full report
By Graham Alexander, Senior Director, Marketing & Communications, UK
Teads
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.
For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions.
Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.
