Tune in to UK consumers and marketers' attitudes towards connected TV in 2024 and discover the latest insights into the UK CTV advertising space, with Teads' new CTV Pulse report
Key findings from this report include:
- 21% of UK households have cancelled some of their streaming subscriptions and 11% switched to cheaper subscriptions due to price concerns
- 49% of marketers surveyed don't understand the key advantages of CTV
- CTV native ads on a smart TV home screen can help brands to reach 37% of UK streamers who opt for ad-free subscription plans and 30% of those who watch broadcasters' content online
- 35% of marketers say cost is the main drawback of CTV advertising
- 33% of UK consumers watch big sporting events at home via a CTV device
Posted on: Monday 10 June 2024