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Silverbullet

blog

What's the difference between targeted advertising & intrusive advertising?

What's the difference between targeted advertising & intrusive advertising?

Metaverse

Adverty

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There’s more to the metaverse than Meta

There’s more to the metaverse than Meta

gaming console

Anzu.io

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2/3 of UK gamers would welcome more advertising into their games

2/3 of UK gamers would welcome more advertising into their games

Attention and OOH: Primed and Ready for the Cookieless Future

Lumen Research

Research Study & Guide

Attention and OOH: Primed and Ready for the Cookieless Future

Attention and OOH: Primed and Ready for the Cookieless Future

Understanding the true value of Attention

Meta; dentsu aegis

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Understanding the true value of Attention

Understanding the true value of Attention

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Sovrn

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Could user interactions be a scalable proxy for attention?

Could user interactions be a scalable proxy for attention?

Capturing The Ears: Best Practices for Ensuring your Message is Heard

Veritonic

Research Study & Guide

Capturing The Ears: Best Practices for Ensuring your Message is Heard

Capturing The Ears: Best Practices for Ensuring your Message is Heard

Charlie Pinkney

Silverbullet

blog

Why is measurement so important in a cookieless world?

Why is measurement so important in a cookieless world?

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the7stars

blog

Democratising incrementality measurement at the7stars

Democratising incrementality measurement at the7stars

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The Kite Factory

blog

Don’t click on this article

Don’t click on this article

Kicking the click-through addiction: a B2B marketing view

twogether Creative Ltd & Encore Digital Media

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Kicking the Click-Through Addiction: a B2B marketing view

Kicking the Click-Through Addiction: a B2B marketing view

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AdInMo

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Clickbait is not a game

Clickbait is not a game

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Latest updates

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Latest updates

News

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News

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Opinions

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Audio

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CTV

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Digital out-of-home

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Digital out-of-home

Gaming

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Gaming

Retail media

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More sector resources

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IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

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Training courses

Training courses

Engage

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Engage

Online training

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