What do people really think of online advertising?
IAB UK
The IAB recently conducted research seeking to understand how people feel about online advertising, and asking whether they were aware of the value exchange that allows for a free internet, and also how much they value the internet itself. This research can be read in full here.
We also created a one page report with all of the key findings from our research. This can be downloaded below.
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Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
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