Historically, many brands have seen January as “dead” time, when consumers around the country tighten their purse strings and withdraw from any non-sale, non-essential spending. And, as big-ticket Christmas campaigns become a distant memory, marketers frequently use the opportunity to take a step back. But by assuming that January is a lost cause, advertisers may well be missing a trick. Our insights show that the beginning of the year offers rich opportunities to look beyond sales shoppers and...