“If you’re tuning into this Digital Upfront, you’re one of 4,000 people to have RSVP’d, which must be a record,” said IAB UK’s CMO James Chandler, opening Facebook’s 2020 Digital Upfront. What followed was an in-depth look at how trends have accelerated this year across media, culture and commerce, the opportunities for brands in this new landscape and Facebook’s role as part of this. As Carolyn Everson, VP, Global Business Group at Facebook, put it: “Most of the trends that defined 2020 have...