A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.
A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.
An e-commerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.
An illegal method whereby seemingly legitimate e-mails (appearing to come from a well-known bank, for example) are used in an attempt to source personal information that can be used to steal a user's identity.
An illegal method of redirecting traffic from another company’s website (such as a bank) to a fake one designed to look similar in order to steal user details when they try to log in.
Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback resulting from research by the Coalition for Better Ads.
A web property providing content for consumers. Business models range from subscription services to advertising monetisation.
The number of unique web users potentially seeing a website one or more times in a given time period expressed as a percentage of the total active web population for that period.
Information, data or content delivered immediately with no delay in the processing of requests, other than the time necessary for the data to travel over the Internet.
The collective name for online advertising formats that use technology to deliver interactive and audio-visual elements to give richer content and a richer experience.
The time spent between a user starting an application, computer or website and logging off or quitting.
Subscriber Identity Module - a removable part the mobile phone hardware that identifies the subscriber.
The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.
