Published April 2017 What is it? It’s all about keeping brands safe when they advertise online, not letting their ads end up next to inappropriate or illegal content. If as an industry, we all stick to proper processes we can make a safe environment for ad trading. That way, we can minimise the risk of misplacement, protect the reputation of brands, and ultimately stop the unethical funding of content and services which infringe copyright. Who does it affect? It could potentially affect any...