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As part of its investigation, the CMA will consider whether an agreement between Google and Meta (previously Facebook) broke the law. The CMA is also scrutinising Google’s conduct in relation to header bidding services more widely to see if the firm gained an unfair advantage over competitors trying to provide a similar service. Andrea Coscelli, Chief Executive of the CMA, said: “We’re concerned that Google may have teamed up with Meta to put obstacles in the way of competitors who provide...

Day two of Leadership Summit got off to a fascinating start with a talk from Judi James, one of the country’s most renowned experts on body language and communication skills, who shared useful tips on how to harness effective body language in a pitch scenario. James urged the room to embrace their individual charisma, which she said was not something specific to loud people, but was in all of us. “The big bloke who always turns up late and fills the doorway is a stereotypical kind of...

First up after lunch, Chloe Nicholls, our new Head of Ad Tech, sat down with Niel Bornman, Chief Products & Services Officer at GroupM and Irin Rahman, Chief Data & Digital Officer at PHD Media. They discussed the challenges facing digital ad measurement, and how their roles have redefined the way agencies speak to clients about the issue. Both agreed there has been a realignment of past practices to ensure strategies are more in tune with individual business goals. Rahman referenced the old...

“It’s two years since we were last here, with much hand sanitiser and bumping of elbows”, IAB UK’s CMO James Chandler said, opening Leadership Summit 2022 - our first large-scale, in-person event since the start of the pandemic. With delegates gathered at Sopwell House in St Albans for two days of talks and townhalls, Chandler described Leadership Summit as our annual opportunity to “get decision makers in the industry to come together, frankly talk about the issues that matter and forge ahead...

Update 27 May 2022: The consultation deadline has been extended until the 8 June Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework to, as the Government says, “equip our regulators to meet the challenges of the online sphere”. The proposals are intended to address both ‘illegal and legal harm’s created by online advertising...

Please note: this article was published before the Online Advertising Programme launched. Read our OAP FAQs here Ahead of the consultation on the Government’s Online Advertising Programme (OAP), we want to take the opportunity to lay out our and our members’ view of how the regulatory framework for digital advertising can be developed, building on and complementing the comprehensive system of self-regulation that is already in place. To this end, we have worked with our members to develop some...

The theme of International Women’s Day this year is ‘break the bias’, emphasising our collective power to do so by taking responsibility for our actions and working together to forge a gender equal world. Bias can see women overlooked for opportunities, stunting careers and ultimately leaving women's voices unheard and perspectives neglected. But as awareness increases of bias at play, what action is being taken in our industry? With our work patterns continuing to shift as a result of the...

July 2022 update: A decision on IAB Europe’s appeal to the Belgian Market Court regarding the APD’s ruling on IAB Europe’s management of the TCF is now expected in September rather than July. In May, IAB Europe withdrew its request for suspension of the APD’s decision until the appeal process was concluded because the APD has confirmed that it will not take a decision on IAB Europe’s action plan until the Market Court’s decision has been issued. Find out more via IAB Europe’s FAQs here. Last...

The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies. It aims to: Democratise the concept of audience cohorts for the open ecosystem Provide a conceptual foundation and technical scaffolding to do so Support ongoing innovation, growth, and open-market competition on top of a shared, flexible framework. SDA leverages Prebid infrastructure – the open...