As the European Parliament contemplates possible amendments to the draft Digital Services Act, a new report by Dr. Daniel Knapp, Chief Economist for IAB Europe, outlines that a blanket ban on targeted advertising, as proposed by some MEPs, would hinder Europe’s global position. The study highlights advertising’s critical role in sustaining a free and open internet, emphasising that for online content and service providers to grow advertising revenue, targeting is essential. Over two-thirds of...