What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Digital Upfronts 2024
Block out your calendar, Digital Upfronts is back! Running between 2-24 October, Amazon, BBC Studios, The Sun and YouTube will give advertisers exclusive insight into what they have coming down the track over the next 12 months and beyond. Plus Podcast, Gaming, Retail Media and Connected TV Upfronts will return to The Steel Yard as we take a deep-dive into how these once emerging channels have become a stalwart on media plans. Expect a month full of new product launches, big-name talent and trend analysis to shape your 2025 planning. All events are free to attend.
Latest News
Despite GARM’s setback we need to keep collaboration on track
Writing for The Media Leader, our CEO Jon Mew explains why now is the time to double down on cross-industry collaboration to address shared challenges
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IAB UK opens industry consultation on Gold Standard developments
We are seeking feedback from the industry on proposed developments to the Gold Standard. Please submit your feedback by Friday 13 September
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UKOM: 54% of the UK population now uses TikTok each month
The latest market overview from UKOM examines the online behaviours of the UK population in June 2024
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Latest full-year report
The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.6 billion. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Alternatives to third-party cookies
The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.
Are you Gold Standard certified?
Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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