Targeting and Measurement Directory
Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.
IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.
Teads
Teads Data Suite
Types
Unlinked,
Linked
Categories
Attention,
Contextual,
Universal ID
Environments
CTV,
Desktop web,
Mobile web,
Mobile app
Index Exchange
The Addressability Portfolio
Types
Browser / device linked,
Linked,
Unlinked
Categories
Audience,
Publisher 1PD,
Universal ID
Environments
CTV,
Desktop web,
Mobile app,
Mobile web
Quantcast
The Quantcast Platform
Types
Linked,
Unlinked
Categories
Audience,
Contextual,
Universal ID
Environments
CTV,
Desktop web,
Mobile web
TripleLift
TripleLift Audiences
Type
Unlinked
Categories
Audience,
Contextual
Environments
Desktop web,
Mobile web
Nexxen
TV Content Targeting (In-stream) and TV Viewership Audiences
Type
Unlinked
Category
Contextual
Environments
CTV,
Desktop web,
Mobile app,
Mobile web
VDX
TV Magnify
Type
Unlinked
Categories
Attention,
Audience,
Contextual
Environments
CTV,
Desktop web,
Mobile web
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