Targeting and Measurement Directory
Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.
IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.
Ozone
Ozone Identify - The Premium Identity Solution
Types
Browser / device linked,
Linked,
Unlinked
Categories
Audience,
Attention
Environments
Desktop web,
Mobile app,
Mobile web
Ogury
Personified Advertising
Type
Unlinked
Categories
Audience,
Contextual
Environments
Desktop web,
Mobile app
AdsWizz
Podcast Contextual Targeting and Predictive Audiences
Type
Unlinked
Category
Contextual
Environment
Audio
Chrome / Android
Privacy Sandbox
Type
Browser / device linked
Categories
Audience,
Contextual
Environments
Desktop web,
Mobile app,
Mobile web
LiveRamp
Profile
Type
Linked
Categories
Audience,
Clean rooms,
Contextual,
Seller defined audiences,
Universal ID
Environments
Audio,
CTV,
Desktop web,
DOOH,
Mobile app,
Mobile web
Roqad
Roqad Identity Graph, Data Onboarding, and Privacy Firewall
Type
Linked
Categories
Audience,
Clean rooms,
Publisher 1PD
Environments
Audio,
CTV,
Desktop web,
Mobile app,
Mobile web,
DOOH
Captify
Search-powered Contextual
Type
Unlinked
Category
Contextual
Environments
CTV,
Desktop web,
Mobile app,
Mobile web
ShowHeroes
ShowHeroes SemanticHero
Type
Unlinked
Category
Contextual
Environments
Audio,
CTV,
Desktop web,
Mobile app,
Mobile web
Smartology
SmartMatch
Type
Unlinked
Category
Contextual
Environments
Desktop web,
Mobile app,
Mobile web
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