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AdsWizz

Research Study & Guide

The State of Audio Technology Report 2023

The State of Audio Technology Report 2023

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Audiomob

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The In-Game Audio Revolution: the current state of mobile gaming & in-game advertising

The In-Game Audio Revolution: the current state of mobile gaming & in-game advertising

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Adswizz

Research Study & Guide

The State of Audio Technology Report 2023

The State of Audio Technology Report 2023

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Wiggin

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Fool's Gold: the rise of deceptive gaming advertisements

Fool's Gold: the rise of deceptive gaming advertisements

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Hivestack

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Taking video games onto the big screen with programmatic DOOH

Taking video games onto the big screen with programmatic DOOH

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Anzu.io

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The 4 most important changes within the Intrinsic In-Game Measurement Guidelines update

The 4 most important changes within the Intrinsic In-Game Measurement Guidelines update

Understanding What Motivates the Gaming Audience

Activision Blizzard Media

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Understanding what motivates the gaming audience

Understanding what motivates the gaming audience

The Rise of Female Gamers

Activision Blizzard Media

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The rise of female gamers & what it means for the ad industry

The rise of female gamers & what it means for the ad industry

Discovering the Effectiveness of In-Game Advertising

Activision Blizzard Media

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Discovering the effectiveness of in-game advertising

Discovering the effectiveness of in-game advertising

The Interactive Advertising Format That is Winning Over Advertisers

Activision Blizzard Media

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The interactive advertising format that is winning over advertisers

The interactive advertising format that is winning over advertisers

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Anzu.io

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The Time For In-Game Advertising is Now: are you ready for it?

The Time For In-Game Advertising is Now: are you ready for it?

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Anzu.io

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Gaming x movies: here's how advertisers can capitalise

Gaming x movies: here's how advertisers can capitalise

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

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Attention

Real Living

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Real Living

Powering Up

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All research

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Why digital?

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Why digital?

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The Evidence

IAB Showcase for Change

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Perspectives on Trust and Effectiveness

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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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Meet our members

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Meet our members

Explore the Member Vault
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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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